Royal Mail Illustrations
Illustration and motion work created for Royal Mail, producing visual assets to support targeted customer communications across a range of email journeys.
Project: Customer journey illustration & motion
Role: Illustrator and motion designer
Deliverables: Illustrations, motion assets, digital artwork
Industry: Postal / logistics
The brief was to create a set of illustrations and simple animations to support targeted customer email journeys, focusing on improving clarity and overall experience for specific user groups.
I developed a flexible illustration style that could adapt across a range of scenarios, from cost-related communications to service recovery journeys. The approach focused on introducing warmth and clarity into messages that can often feel complex or impersonal.
Alongside this, I created a series of lightweight animations designed to guide attention and support key moments within each journey—helping users better understand their options and next steps.
A cohesive set of modular illustrations and motion assets that could be applied across multiple customer journeys, enhancing communication while remaining consistent with existing systems.
