Inchcape Website Design
UI design for the Inchcape website, creating a clear and modern digital experience that saw a 79% improvement in their goal conversion rate.
Project: Website redesign
Role: Senior UI Designer
Agency: Be Kagool
Deliverables: Website UI design, responsive layouts, interface components
Industry: Automotive
Inchcape is a global automotive distribution company operating across multiple international markets and partnering with many leading automotive brands. The project focused on redesigning the website to better communicate the company’s services, strategy and global presence.
My role involved designing clean, responsive page layouts and interface components that could present large amounts of information in a clear and structured way. Particular attention was given to hierarchy, typography and layout structure to make content easier to scan and navigate across devices.
The redesigned interface introduced a clearer visual structure and more consistent design patterns, making it easier for users to navigate the site. Following the redesign, the website saw a 79% improvement in user engagement, demonstrating the impact of the clearer structure and improved user experience. The site was shortlisted in the automotive website, app or campaign category in the 2018 Drum Awards for Digital Industries.